Event are actions a user takes on your website. These events can be used to trigger a campaign, to determine whether a campaign goal has been reached, or to apply filters in a campaign.
This article contains the following topics:
For more information, see Understanding Outbound events.
The Events page
To access the Events page, click the Settings icon () in the left-side navigation, then select Events.
By default, the Events page displays a table of the unhidden events created/used in the last 30 days.
Creating an event
There are a number of ways to create an event, including:
- Sending a track call
- During campaign creation
- Via the Events page
To create a new event using track calls, see Track an event.
Creating an event in the campaign builder
You can create a new event by click Create new event in the dropdown while creating a new trigger campaign.
You can also create new events while adding a filter.
Creating an event on the Events page
To create an event on the Events page
- Open the Events page, as described above;
- On the Events page, click Add new event, or click the add new event button ().
- Enter an event name, then click Add.
The new event is added to the Events list.
Adding event properties
When you've created your event, you can add the properties that describe this instance of the event. For example, if you have an e-commerce site with an event called "Add to cart," it may have the properties "product name," "price," and "product SKU." The values for these properties are dynamic, and change with each event.
Once an event has event properties, these can be used to help you filter for more specific users while creating a campaign.
The following example shows the an object that would be sent as an event's properties:
To add properties to an event
- Next to the event you want to define, click the + icon.
- Click Add new event property.
- Enter a name for the property,
Hiding and showing events
If your Events page is becoming too crowded, you can choose to hide events on the list.
To hide an event
- On the Events page, hover your cursor over the event's row.
- Click Hide.
The event is hidden from the list.
To unhide an event
- On the Events page, click Show Hidden Events at the top of the page.
- Hover your cursor over the event's row, and click Show.
You can perform a keyword search of all events using the Search box at the top of the page. Search results include both hidden and shown events.